Drew gerber

Turning Coverage Into Clients

With every media placement you land, you'll have a new vehicle driving traffic to your website. Sounds great, doesn't it? That's probably why you're trying to get media coverage in the first place, but what's going to happen once all these new visitors (p... Read >

Two Ears and One Mouth

Most people think they have to talk their way into getting good media coverage. But as Judge Judy would say, there's a reason why God gave you two ears and only one mouth. The most important asset to your PR success isn't what you say; it's what you hear.... Read >

Driving Toward Promotion

You have a product. You want to sell it. You want to use PR to promote it. So which type of media outlet is going to be the one to help you do this? Will radio save the day? Will television send sales through the roof? Will a blog drive record traffic to... Read >

Using Breaking News to Break Into the Media

Breaking news is news in the truest sense of the word â€" from "hard" news about national and world events, politics or major scientific breakthroughs, to entertainment news about celebrities or sports stars. Breaking news is what drives the media; and ty... Read >

PR 101 | You’ve Made the Decision…

... You want to do PR for your company. So what do you do first? Maybe it was an easy decision, or maybe it was hard; but trust me: You've made the right choice. Look, PR is by far the most valuable and cost-effective way to increase your customer base a... Read >

Increase Awareness and Boost Exposure Online

It's no secret that the PR and marketing game is ever changing and that positioning yourself to be found online is becoming more and more important. Ninety percent of journalists are finding all their information and sources online, and your potential cli... Read >

A Little PR Can Go a Long Way

Hiring a publicist or doing your own PR isn't something most small business owners or entrepreneurs really want to do. You're busy running the day-to-day operations that keep the doors to your business open and investing the little time and money you may ... Read >

Getting Local on The View

There's nothing quite like the exposure you get from appearing on The View. A great way to deliver your message to millions of people, one 4-minute segment can boost awareness of your product, increase your credibility and most likely, increase sales. But... Read >

PR Quirks that Work

The thing about PR is this: If you're like everyone else the people you want to reach won't pay any attention to you. PR is all about showing the public how unique you are. And the media is your gateway to the public, so you have to prove to them that you... Read >

5 Tips for Pitching Radio Outlets

Just like with television and print, before you pitch radio outlets you have to be able to answer the questions: Why should the media care? And why should the media care now? The answers to those two questions will be the keys to your PR success. Some ti... Read >

5 Tips for Pitching Print

Who doesn't like seeing their name in print? That's what I thought! Remember just like with television, before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? Once you get those down yo... Read >

5 Tips for TV Pitching

Who doesn't want to land television coverage? Whether national or local, TV is always looking for "real people" to illustrate the stories and trends in their reports. But before you pitch you have to be able to answer the questions: Why should the media ... Read >

Media Relations Tips for Landing a Television Placement

Landing a television interview is an exciting achievement for anyone doing his or her own PR. Many times people believe landing a segment is out of their grasp or they don't know how to go about getting this type of coverage. But just like scoring any oth... Read >

Connecting with Bloggers as a Media Relations Strategy

When it comes to your media relations strategy you can't forget about bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it's self-help, green-living, finance â€" you name it â€"... Read >

What To Do Before Your Coffee Gets Cold

I think what's made the biggest difference for me when it comes to success â€" whether it's the success I've achieved through Wasabi Publicity, Publicity Results, PitchRate.com, or success in reaching personal goals â€" is that every day, I'm in action. I... Read >